THE ORBIT

THE ORBIT

THE ORBIT

A skill for brand decisions.

A skill for brand decisions.

A skill for brand decisions.

Helps you define what matters first. Use it to make better choices later. Turn your brand around and look at every side: purpose, audience, difference, personality, voice and visuals. Then let your AI work from what you decided.

Helps you define what matters first. Use it to make better choices later. Turn your brand around and look at every side: purpose, audience, difference, personality, voice and visuals. Then let your AI work from what you decided.

Free

€79

During prelaunch

A brand isn't just one thing. It's eight connected sides that shape how your business is understood, experienced, and remembered. Explore each one, establish a clear foundation, and give your AI the context to guide future creative decisions based on what you've defined.

✓

Find what’s missing or doesn’t quite fit

✓

Turn scattered ideas into a clearer direction

✓

Give your AI solid context for your next creative decisions

✓

Contradiction check

PromiseExpressionEdgeMessageArenaProofPeopleAmbition
Phase I · Eight pointsA brand isn’t one thing. It’s eight, seen at once.

Ambition

Where is this going, and what would make it worth it?

Bring that thinking
into your AI.

Bring that thinking
into your AI.

Bring that thinking
into your AI.

One file. It works inside Claude, or any AI that takes custom instructions.

Get started

01

Download the skill file

02

Add it to your supported AI tool

03

Define your brand through a guided conversation

What you get

✓

A clearer brand foundation

✓

Gaps and assumptions worth questioning

✓

Context for your future creative choices

What it doesn’t do

✕

Automatically create a finished brand

✕

Replace professional creative expertise

✕

Make the final decisions for you

Free during prelaunch. Usually €79.