A marine logistics & operations IT company, embraces gradual rebranding to reflect the trust, innovation, and simplicity that define their products & services.
What began as a short collaboration with TRENZ gradually evolved into a full rebranding process. Inspired by the high-quality 3d visualization of their Portable Pilot Units (PPUs)—specialized navigation devices used by maritime pilots to guide vessels safely in and out of ports—TRENZ saw an opportunity to elevate their branding to better match the innovation of their products.
What began as a short collaboration with TRENZ gradually evolved into a full rebranding process. Inspired by the high-quality 3d visualization of their Portable Pilot Units, the PPUs (specialized navigation devices) TRENZ saw an opportunity to elevate their branding to better match the innovation of their products.
Keeping what’s known,
refining what’s next
Keeping what’s known,refining what’s next
Unlike disruptive overhauls, TRENZ pursued a gradual over longer period of time rebranding. The aim was subtle refinement: modernizing visuals while retaining the familiarity and trust their name carried in the industry. The result was a minimal, clean identity that reflected their core value: solutions that are simple, reliable, and precise. All done within the scope of their original brand.
Unlike disruptive overhauls, TRENZ pursued a gradual over longer period of time rebranding. The aim was subtle refinement: modernizing visuals while retaining the familiarity and trust their name carried in the industry.
The website was updated to showcase TRENZ’s portfolio and products while preserving the recognizable tone of a company already trusted in the maritime industry. The refresh balanced clarity and functionality, ensuring a smoother digital experience without losing the essence of the brand.
The website was updated to showcase TRENZ’s portfolio and products while preserving the recognizable tone of a company ensuring a smoother digital experience without losing the essence of TRENZ’s established identity.
From a single product
visual to a family identity
The process started with the visualization of the SIRIUS Portable Pilot Unit (PPU), turning a 3D model into a polished representation. As the PPU line was set to expand into multiple variations, beginning with SIRIUS, the improved visualization became essential—not only to present the product clearly, but to create a foundation that could grow into a cohesive identity for the entire product family.
As the the Portable Pilot Unit line was set to expand into multiple variations, beginning with SIRIUS, the improved 3D assets of the device became essential—not only to present the product clearly, but to create a foundation that could grow into a cohesive identity for the entire product family.
With SIRIUS+, the system expanded—offering enhanced performance, flexibility, and features tailored to the increasing demands of global pilotage. Together, the two devices established a product family: one rooted in proven reliability, the other pushing forward with innovation and scalability.
With SIRIUS+, the system expanded—offering enhanced performance, flexibility, and features tailored to the increasing demands of global pilotage.
Together, the two devices established a product family: one rooted in proven reliability, the other pushing forward with innovation and scalability.
Maritime pilots at the forefront
of every branding step
Maritime pilots at the forefront of every branding step
Because TRENZ’s core audience is maritime pilots, trust and tangibility were critical. Marketing needed to live both online and offline: digital channels to reach globally, and physical presence for in-person meetings with pilot associations or during on-field visits.
Because TRENZ’s core audience is maritime pilots, trust and tangibility were critical.
Marketing needed to live both online and offline: digital channels to reach globally, and physical presence for in-person meetings with pilot associations or during on-field visits.
Company slides, and in particular the SIRIUS Units sales deck, were reworked to align with the refreshed identity. Each slide was designed to communicate strengths with clarity: visuals to capture attention, key facts to build confidence, and structured flow to support conversations with maritime associations or maritime pilots.
Company slides, and in particular the SIRIUS Units sales deck, were reworked to align with the new fresh brand design.
Dedicated flyers and product rollups for the SIRIUS line were created for fairs and industry events. These materials weren’t just informational: they were designed to create presence. For maritime pilots, seeing the developer and creator of the products they depend on standing visibly in the room reinforced trust and credibility.
For maritime pilots, seeing the developer and creator of the products they depend on standing visibly in the room reinforced trust and credibility.
That is why dedicated flyers and product rollups for the SIRIUS line were also presented and used at multiple fairs.
These materials weren’t just informational: they were designed to create presence.
Beyond Visuals
Into Narratives
Facts inform. Stories persuade. A product on its own is just potential — but the right narrative can turn that potential into adoption, trust, and growth. The medium — film, design, strategy — has never been the point. The story has.
That’s the space I work in.
The space where products become
understood, not just seen.
That’s what it means to see Beyond Visuals.
Start Here
Beyond Visuals
Into Narratives
Facts inform. Stories persuade. An idea on its own is just potential, and the same idea, in the right narrative, can move mountains...or markets. The medium; video, design, strategy, has never been the point. The story has.
That’s the space I work in.
The space where ideas can go beyond.
Start Here
Beyond Visuals
Into Narratives
Facts inform. Stories persuade. An idea on its own is just potential, and the same idea, in the right narrative, can move mountains...or markets. The medium; video, design, strategy, has never been the point. The story has.
That’s the space I work in.
The space where ideas can go beyond.
Start Here