TRENZ: Strategic Gradual branding for Maritime Navigation Tech Company
Industry: Maritime logistics & operations IT
Core Challenge: Translate sophisticated niche navigation tech products into a trusted, target audience-centric brand story
Industry:
Maritime logistics & operations IT
Core challenge:
Translate sophisticated navigation tech products into a trusted, human-centric brand story
What began as a short collaboration with TRENZ gradually evolved into a full rebranding process. Inspired by the high-quality 3d visualization of their Portable Pilot Units (PPUs)—specialized navigation devices used by maritime pilots to guide vessels safely in and out of ports—TRENZ saw an opportunity to elevate their branding to better match the innovation of their products.
What began as a short collaboration with TRENZ gradually evolved into a full rebranding process. Inspired by the high-quality 3d visualization of their Portable Pilot Units, the PPUs (specialized navigation devices) TRENZ saw an opportunity to elevate their branding to better match the innovation of their products.
A modern identity built around simplicity, precision, and product truth.
Keeping what’s known,refining what’s next
The website required more than visual polish, it needed to guide technical buyers through a narrative that builds confidence.
We restructured the digital experience around product clarity, customer context, and intuitive navigation.
The result is a digital environment where TRENZ’s innovations are showcased with simplicity, precision, and trustworthiness — supporting both awareness and conversion across the buyer journey.
The website was updated to showcase TRENZ’s portfolio and products while preserving the recognizable tone of a company ensuring a smoother digital experience without losing the essence of TRENZ’s established identity.
From a single product
visual to a family identity
The process started with the visualization of the SIRIUS Portable Pilot Unit (PPU), turning a 3D model into a polished representation. As the PPU line was set to expand into multiple variations, beginning with SIRIUS, the improved visualization became essential—not only to present the product clearly, but to create a foundation that could grow into a cohesive identity for the entire product family.
As the the Portable Pilot Unit line was set to expand into multiple variations, beginning with SIRIUS, the improved 3D assets of the device became essential—not only to present the product clearly, but to create a foundation that could grow into a cohesive identity for the entire product family.
With SIRIUS+, the system expanded—offering enhanced performance, flexibility, and features tailored to the increasing demands of global pilotage. Together, the two devices established a product family: one rooted in proven reliability, the other pushing forward with innovation and scalability.
With SIRIUS+, the system expanded—offering enhanced performance, flexibility, and features tailored to the increasing demands of global pilotage.
Together, the two devices established a product family: one rooted in proven reliability, the other pushing forward with innovation and scalability.
Maritime pilots at the forefront
of every branding step
Maritime pilots at the forefront of every branding step
Because TRENZ’s core audience is maritime pilots, trust and tangibility were critical. Marketing needed to live both online and offline: digital channels to reach globally, and physical presence for in-person meetings with pilot associations or during on-field visits.
Because TRENZ’s core audience is maritime pilots, trust and tangibility were critical.
Marketing needed to live both online and offline: digital channels to reach globally, and physical presence for in-person meetings with pilot associations or during on-field visits.
Company slides, and in particular the SIRIUS Units sales deck, were reworked to align with the refreshed identity. Each slide was designed to communicate strengths with clarity: visuals to capture attention, key facts to build confidence, and structured flow to support conversations with maritime associations or maritime pilots.
Company slides, and in particular the SIRIUS Units sales deck, were reworked to align with the new fresh brand design.
Dedicated flyers and product rollups for the SIRIUS line were created for fairs and industry events. These materials weren’t just informational: they were designed to create presence. For maritime pilots, seeing the developer and creator of the products they depend on standing visibly in the room reinforced trust and credibility.
For maritime pilots, seeing the developer and creator of the products they depend on standing visibly in the room reinforced trust and credibility.
That is why dedicated flyers and product rollups for the SIRIUS line were also presented and used at multiple fairs.
These materials weren’t just informational: they were designed to create presence.
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