Most people trying to sell their
vision often fall in the same trap:

penny wise, pound foolish.

Obsessing over the small ideas
the tiny tweaks, the micro.

It feels productive.
It feels safe.
It feels like progress.

But small thinking doesn’t move you forward.
It just keeps you busy.

Great marketing doesn’t
start with the micro.

It starts with the big picture,

the story,
the tension,
the point of view
that actually makes people care.

That’s the part that gets remembered.
That’s the part that creates momentum.

The details matter, of course.
But they only matter after the direction is clear.

Implementation is small-picture.
Impact is big-picture.

And when you focus on the tiny stuff first,

you end up polishing tactics

instead of shaping strategy.

Perfecting the edges of an idea
that was never strong enough
to stand in the first place.

Penny wise, pound foolish.

Great at saving a dime on execution.
Terrible at building anything worth noticing.

Marketing needs vision before precision.

Big picture first.
Small picture to ship it.